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Marketing Executive






Business Development


Graduate, MBA preferred

Director Admissions

Reporting to

4years relevant



• Organization and environment awareness
• Official Correspondences
• Knowledge of marketing techniques
• Product/Service knowledge



•Excellent Communication, Planning & Marketing skills, Creativity, Presentation skill, negotiating and convincing skill, Time Management, Organizing, Analytical Thinking, Team work, adaptability, Commercial awareness, Continuous Learning, Value & Ethics, Office Application (MS Word, Excel, Power Point).


•Developing Marketing Strategies:

oCreate and implement comprehensive marketing strategies to promote the university's programs, events, and overall brand.

oIdentify target audiences and develop campaigns to reach and engage them effectively.

•Digital Marketing:

oOversee digital marketing initiatives, including social media campaigns, email marketing, and online advertising.

oUtilize SEO (Search Engine Optimization) and SEM (Search Engine Marketing) techniques to increase online visibility.

•Content Creation:

oProduce engaging and informative content for various marketing channels, including websites, social media, newsletters, and promotional materials.

oCollaborate with content creators, writers, and designers to ensure consistency and quality.

•Event Promotion:

oPlan and execute marketing strategies for university events, such as open houses, conferences, and seminars.

oCoordinate promotional activities to attract attendees and participants.

•Market Research:

oConduct market research to understand trends, competition, and the needs of prospective students.

oUse data analysis to inform decision-making and optimize marketing efforts.

•Brand Management:

oMaintain and enhance the university's brand image through consistent messaging and visual identity.

oEnsure brand guidelines are followed across all marketing materials.

•Collaboration with Stakeholders:

oWork closely with academic departments, admissions offices, and other university stakeholders to align marketing efforts with organizational goals.

oFoster relationships with external partners, agencies, and media outlets.

•Budget Management:

oDevelop and manage marketing budgets, ensuring cost-effective strategies are implemented.

oMonitor expenses and evaluate the return on investment for various marketing initiatives.

•Analytics and Reporting:

oUtilize analytics tools to track and measure the effectiveness of marketing campaigns.

oPrepare regular reports on key performance indicators and use data to make informed decisions.

•Public Relations:

oEngage in public relations activities to enhance the university's reputation.

oHandle media relations and respond to inquiries from the press.

•Admissions Support:

oCollaborate with the admissions team to develop marketing materials that highlight the benefits and unique features of academic programs.

oSupport recruitment efforts to attract high-quality applicants.

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